Identity

Brand Concept

Child Bridge stands on the front lines of a beautiful yet devastating fight. Our brand represents our mission: to work toward finding a family for every child through everything we show, say and do. We define ourselves by the ever-present contrast between the hard reality we face and the hopeful future we aim to bring about.

A Devastating Yet Beautiful Fight

Every child is a mosaic.

A masterpiece of unique and complex pieces.

Hand shaped by the skill of the master sculptor.

Each piece placed with purpose and care to make a whole.

Unseen in the dark, but beautifully revealed when light passes through.

A masterpiece worthy of being seen.

  • Logo Anatomy

    Inspiration

    The Child Bridge logo is called The Mosaic. It represents our founding belief that every child is a masterpiece, carefully crafted by God and worthy of being seen.

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    Defense Wall

    Symbolizes the protection of the mosaic within and our mission to defend the oppressed and fatherless.

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    Descending Light

    Represents a 117° angle; the light by which we can see the unseen and illuminate their path. Refers also to our founding scripture, Isaiah 1:17.

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    Glass Pieces

    Represents each core value and recognizes the uniqueness and complexity of each child.

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    Window Cracks

    Mirrors the cables that hold a bridge together and illustrates the beauty and strength in brokenness.

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    Bridging The Gap

    Every child belongs in a family. Yet thousands of children across Montana are struggling through life alone. We bridge the gap between their dark past and a brighter future.

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    Bridging The Gap

    Every child belongs in a family. Yet thousands of children across Montana are struggling through life alone. Our mission is to find and equip families to care for every single child. We bridge the gap between their dark past and a brighter future.

    • Passionate
      Expressive | Rallying | Empowering

      Brand Personality

      Every child deserves to be seen. We boldly act on their behalf, asking others to step up in faith and do what it takes to find a family for every child.

    • Candid
      Honest | Direct | Sincere

      Brand Personality

      This mission is not for the faint of heart. We know it’s not easy to face the crisis at hand. But we share the truth and embrace the hard knowing we have the power to change lives for the better.

    • Expectant
      Hopeful | Trusting | Composed

      Brand Personality

      Our calling is big, but the God who called us is bigger. We obediently walk forward in faith, believing God will use us to fulfill His plans for His children. If God is for us, what can stand against?

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      Tagline

      Our tagline emphasizes the beauty, uniqueness and value of every single child. We aim to remove the stigma of children in foster care being “scary” or “broken” and replace it with a conviction to see each child through God’s eyes.

      Every child is a masterpiece worthy of being seen.