Identity

Logo

The Child Bridge logo is a custom mark that represents our mission, values and vision at a glance. This unique signature serves as an identifier for our brand, creating continuity that helps our audiences recognize and trust our materials, services, etc.

Primary Logo

The primary Child Bridge logo is a horizontal mark based on the Montserrat type face and modified to mirror the rounded corners found in our icon. The Mosiac icon at its center represents our brand’s four core values and is divided by a 117-degree angle inspired by our organization’s guiding Scripture verse, Isaiah 1:17. The logo’s typography (Child Bridge) also features this signature angle in the fractured capital “I” in the word Child.

We use this primary version primarily for social, print and email assets where we don’t want our logo to be intrusive.  

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    Active State

    Secondary Logo

    We use the stacked versions of the logo whenever the primary (horizontal) logo doesn’t fit the allotted space or appears cramped. This version is primarily to be used as a stand-alone mark that draws attention by using adequate amounts of white space surrounding it.

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      Active State

      Alternate Logo

      We use the alternate version of our logo sparingly. It is to be used in places where our primary or secondary logos do not work including headers on web pages.

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        100px min on web
        1.8in min for print

        Logo Padding & Size

        To allow our logotype to stand out, do not place any objects such as graphics or text in the clear space shown.

        The logotype should always be legible. Never use smaller than 100px.

        Positioning

        These guidelines apply to digital and/or print applications, including both portrait and landscape orientations.

        The primary logo is usually centered but can also be left or right aligned and used at the top or bottom of a page.

        The secondary logo is usually centered.

        The alternate logo is usually left aligned.

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          Rotation

          Typically our logo is placed at a 0° angle. Horizontal is our default rotation state.

          Occasionally, we rotate our logotype 90° to make the best use of space with unusual formats. Examples include apparel and some print material.