Colors
Child Bridge resides on the line dividing light and darkness. Our mission is two-fold: shed light on a currently devastating reality and pave the way forward toward a brighter future. Our color palette reflects this conflict, contrasting the darker depths of the current reality with the bright hope ahead.
Core brand colors
North Shore Teal is our primary brand color, used most often for backgrounds, headlines and subheads. Darker shades and lighter tints add depth and create hierarchy in design.
Canola Yellow is our secondary brand color, used to draw attention and emphasize design elements. Darker shades and lighter tints add depth and create hierarchy in design.
New Moon
Hex: 0E2C33
RGB: 14, 44, 51
CMYK: 73, 14, 0, 80
Primary
North Shore
Hex: 123943
RGB: 18, 57, 67
CMYK: 73, 15, 0, 74
Dusk
Hex: 294A54
RGB: 41, 74, 84
CMYK: 51, 12, 0, 67
Pebble
Hex: 688691
RGB: 104, 134, 145
CMYK: 28, 8, 0, 43
Snowmelt
Hex: CCD7DB
RGB: 204, 215, 219
CMYK: 7, 2, 0, 14
Hoarfrost
Hex: F6F8F8
RGB: 246, 248, 248
CMYK: 1, 0, 0, 3
Honeycomb
Hex: F5C21A
RGB: 245, 194, 26
CMYK: 0, 21, 89, 4
Bee Pollen
Hex: F7CE48
RGB: 247, 206, 72
CMYK: 0, 17, 71, 3
Primary
Canola
Hex: F9DB75
RGB: 249, 219, 117
CMYK: 0, 12, 53, 2
Dune
Hex: FBE9AC
RGB: 251, 233, 172
CMYK: 0, 7, 31, 2
Sunbeam
Hex: FFF7D1
RGB: 255, 247, 209
CMYK: 0, 3, 18, 0
Hoarfrost
Hex: F6F8F8
RGB: 246, 248, 248
CMYK: 1, 0, 0, 3
Sunbeam
Hex: FFF7D1
RGB: 255, 247, 209
CMYK: 0, 3, 18, 0
Cloud
Hex: FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Neutral Colors
Our neutral colors are Hoarfrost, Sunbeam and White, used for utility and hierarchy without competing with our core brand colors.
Canyon
Hex: DA5943
RGB: 218, 89, 67
CMYK: 0, 59, 69, 15
Accent color
Our accent color is Canyon, used almost exclusively to draw attention, especially for actionable items. (buttons, links, etc.)
Gradient Color
Our Sunrise gradient is used exclusively to draw attention and emphasize specific blocks, text, etc. We use the horizontal gradient, which fades at a 117-degree angle, for larger blocks or backgrounds.