creative

Graphics

Graphics are a secondary visual element, primarily used to provide visual texture to photos or written content or to indicate/emphasize call-to-action items.

Icon Style

Icons should be simple and flat. Individual icons should stick to a two-toned, monochromatic color scheme. They can utilize any of our brand colors in order to compliment other assets used within a design. Color selection should never distract or detract from the primary message, written or visual.

  • A dark teal mail icon
    A teal icon of a clipboard with a checkmark on it.
    A light teal icon of a clipboard with a list on it.
    A dark teal video icon.
    A teal icon of gears.
    A dark teal podcast icon.
    A dark teal location icon.
  • A dark teal mail icon
    A teal icon of a clipboard with a checkmark on it.
    A light teal icon of a clipboard with a list on it.
    A dark teal video icon.
    A teal icon of gears.
    A dark teal podcast icon.
    A dark teal location icon.
  • A yellow mail icon
    A yellow location icon.
  • A light teal mail icon
    A teal location icon.
    Inactive-State
    Active State
    height = 32px

    Icon Sizing

    Icon size should be a minimum of 32 pixels.

    Patterns

    Patterns play an important yet subtle role in creating strong brand recognition, lending depth and uniformity to the overall brand experience.

      Inactive-State
      Active State

      Cascade

      This pattern uses triangles from the icon and uses monochromatic colors. Triangles are randomized and always facing up.

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        Active State

        Tape

        This pattern sits on top of the photo and is a small percentage of the overall design.

          Inactive-State
          Active State

          Scatter

          This pattern uses the shapes in the logo to fill a background.